by Julie Austin | May 2, 2025 | Business strategy
Understanding Competition in Business and Gaining a Competitive Advantage Competition in business drives growth, sparks innovation, and signals where you need to raise your game. It’s not just about beating others; it’s about learning from them, carving out your...
by Julie Austin | Apr 10, 2025 | Innovation
Innovation often begins with a simple observation—and sometimes, that inspiration comes straight from nature. For centuries, nature has solved challenges through ingenious and sustainable methods. One perfect example is Velcro, a fastener whose design was inspired by...
by Julie Austin | Mar 27, 2025 | competitive advantage
Every year we plan several vacations. Some are domestic, some international. Some longer trips and some weekend ones. And one thing is for sure, there are SO many choices. Should we do a cruise or a group trip or a driving trip? Do we fly or drive? As a competitive...
by Julie Austin | Mar 22, 2025 | Innovation
Innovation often arrives when you least expect it. Few stories capture the magic of unexpected discovery as vividly as the tale of Super Glue. This revolutionary adhesive was born from what appeared to be a failed experiment—yet it transformed entire industries and...
by Julie Austin | Mar 17, 2025 | disruption
I’ve recently been reading about companies who might be think about cutting back on marketing during a period of disruption. Sometimes pulling back on spending during disruption is the wrong choice. There are many companies throughout history that proved that...
