by Julie Austin | Dec 12, 2010 | branding
Which comes first the product or the brand? Even though a company’s brand name products fall under the umbrella of their corporate name, most consumers are buying the brand itself. For example, Tide laundry detergent is a brand of Procter and Gamble. But when...
by Julie Austin | Jun 25, 2010 | Creativity
Working writers and other artists know that you have to “work” at being creative. Writer’s block isn’t an option when you are being paid to crank out scripts, novels, or articles. So you have to make creativity a habit every day. It’s no different for...
by Julie Austin | Jun 16, 2010 | Entrepreneurism, Marketing
Word of mouth marketing is one of the cheapest and most effective ways to market your business. So it makes sense to perfect it, especially during a recession when advertising can get expensive. Where there is a seller, there is a buyer. A business just...
by Julie Austin | Jun 4, 2010 | Entrepreneurism
Let’s face it, starting a business is a risky endeavor. This is one reason so many people hesitate to do it. It takes guts to give up the security of a steady paycheck to go out and borrow money that you may not be able to pay back or to max out your credit cards and...
by Julie Austin | May 2, 2010 | News
Not everyone could or should be a business owner, but don’t let the fear of the unknown stop you from becoming an entrepreneur when it can be avoided. Most people have a list of excuses that stop them from ever taking the first step. Here are 5 excuses for not...
